Client:

Reynolds Group

Deliverables:

Brand, advertising & marketing

EMMA REYNOLDS,
FOUNDER REYNOLDS GROUP

REYNOLDS FITNESS SPA

In 2009, we were introduced to Emma Reynolds (no relation to our creative director), who ran a series of high-end fitness spa and gyms across Kent.

Her fitness spas are high-end, quality establishments but at the time, their branding made them look like leisure centres. We were tasked with creating a new look to reflect the reality.

We produced an entire new brand from scratch including logo, website and copy to really drive home the exclusive, luxurious nature of the fitness spas. We aimed to create a brand identity that would support their idea of 'total wellbeing'.

We took this brand to market through stunts, print advertising, radio and digital. This continued under retainer with fresh creative concepts produced monthly in order to drive membership.

Membership Cards
Spa Interior
Spa Exterior
Spa Interior
Spa Interior
Spa Pool
Gym Dumbells
The Greatest Wealth is Health
Your Whole Life Style Package
Booklet Pool and Spa
Booklet Get Motivated
Enjoy Life. Enjoy Fitness.
January Sale
Choose an Extraordinary Life
Warning, Exercise Has Been Known to Cause Health and Happiness
Get. Fitter. Faster.
Summer Bodies Being Made Now
Billboard
Spa Entrance
NEXT CASE STUDY
Hat

Talk to Us

01622 851 639
contact@thewowfactory.co.uk